Case Study

New Show Launch/Sponsorship Growth Strategy & Execution

PAI became familiar with the BIMForum while working with an association who is involved with it. It struck founder Pat Wilson that BIMForum represented a unique and potentially valuable market that could be well supported, and could also serve the industry by developing a show. And, there was no dominant show in the industry that addressed the significant niche of solution providers that would potentially support such a show. Roughly three years ago, he made a concept pitch to the association that organizes the events.

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