Profitable Association, Inc. is led by Patrick Wilson. In this capacity, Pat serves PAI's clients as their Trusted Advisor, Chief Growth Strategist, and as a dedicated extension to their leadership teams. He uses his more than 20 years of experience as a top-flight business development and consultative sales executive, entrepreneur, business owner, and strategic partner to associations to deliver multiple start-up, turnaround and revenue growth success stories for association non-dues revenue programs, events and strategic planning. Wilson’s sales, managerial, project management, and technology experience in the corporate world enables him to bring a well-rounded, strategic, bottom-line approach when helping associations meet their real world business challenges. Wilson was a key team member during the launch of Affinity Center International, spearheading member benefit solutions for associations of all sizes with affinity/member engagement and credit card programs. Wilson is also active in the American Society of Association Executives, having served on their Industry Partner Alliance Committee, and also with the Association Management Company Institute, having served its Membership Recruitment & Retention Taskforce. Wilson also serves on the Advisory Board of Advancea, a leading Affinity Solutions provider to Associations. He is also an advisor for the entrepreneurship program at CUA Busch School of Business VentureLab @ Catholic University. A native of Seattle, Washington, Wilson lives in Washington, D.C., with his wife and three children.
Heather brings over a decade of sales operations, advertising, and business experience to PAI. Heather was Advertising Sales Director at TMBI, where she oversaw the sales teams for Reader’s Digest, Taste of Home, Family Handyman, and their enthusiast publications. Beforehand, she lead the print production department at People Magazine, where she was responsible for the ad positioning and production of over 52 issues per year. Heather began her career working for Worth Magazine, where she helped produce a bi-monthly luxury/financial magazine and launched their Curator/A Global Luxury Event series. She is originally from CT and received her undergraduate degree from NYU.
An experienced communications strategist, Katie LaPotin has been successfully helping political and corporate organizations with their marketing and communications needs for more than a decade. With a focus on big data and market research, Katie has developed and implemented successful polling, data, and strategic communications programs for organizations at all levels of operations. A Philadelphia native, Katie has a bachelor’s degree in Political Science from American University and a master’s degree in Political Communications from the London School of Economics. She currently lives in Alexandria, VA with her beagle, Amalia Bella.
Dave’s background is as a mechanical engineer, working in various roles and responsibilities until a career change opportunity came along. Since that change over 15 years ago, he has specialized in technical B2B trade publications and events where he can leverage his engineering knowledge and practice to help grow client’s business. Dave and his wife Wendi live in the Granite state where they enjoy being outside – especially autumn and playing in the snow during winter. They are the proud parents of three cats.
Lindsay is a United States Naval Aviation Veteran and the newest member of the PAI team. She brings a wealth of experience in strategic organizational optimization, process improvement and efficacy measurement. Her specialties also include interpersonal communication, relationship building and event coordination. Lindsay believes that a positive attitude coupled with determination and grit is a key factor in success. Lindsay holds a bachelor’s degree in communications from Oakland University. She is a former Michigander with a love for all things ocean and now lives the salt-life in Florida with her husband and two children spending as much time on the water as they can.
Ellen has been with PAI for twenty years and maintains the organization’s database, ensuring that clients have the targeted leads and updated information they need. Prior to working for PAI, Ellen worked in marketing for a non-profit association and received her marketing degree from the University of Maryland. She enjoys hiking with her husband, Jeff, and yellow lab, Scout, and has two children currently attending the University of Maryland.
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