Following the departure of their previous advertising sales manager, the American Road & Transportation Builders Association (ARTBA) turned to PAI to help them manage and grow their existing ad sales program.
This has resulted in a significant increase in revenue from its ad sales program — including its flagship magazine Transportation Builder, annual Leadership Directory & Buyers Guide, and other digital properties.
The AGC Annual Convention does not follow a consistent show format. AGC hosts a different size and shape convention each year over a three-year period, posing some unique challenges. PAI helped craft a strategic multi-year vision for the show, with a unique and innovative, yet appropriate, approach each year, with goals of delivering value to event stakeholders, restoring long-term trust and injecting new revenue growth. We married the aspirational with sell-ability by redesigning the floor plans to include innovative networking layouts, developing pricing and package structures, driving integrated marketing campaigns, and incorporating a virtual online floor plan as a vital component of the marketing and sales program.
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