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Case Study

American Road & Transportation Builders Association (ARTBA)

ADVERTISING SALES/MARKETING STRATEGY & EXECUTION

Following the departure of their previous advertising sales manager, the American Road & Transportation Builders Association (ARTBA) turned to PAI to help them manage and grow their existing ad sales program.

This has resulted in a significant increase in revenue from its ad sales program — including its flagship magazine Transportation Builder, annual Leadership Directory & Buyers Guide, and other digital properties. 

Watch the video below to learn more: 

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