The good news is that in-person conferences are back, and they’re here to stay.
The bad news is that associations keep reverting back to the same tried-and-true locations for their annual events.
They’re simple to make, cheap to create, and can provide a ton of value to your association.
In a day in age where many of us seek to find community and commonality, one experience holds true as something ALL of us have been through – That is, at some point we were the new kid, newbie, even NOOB if you prefer.
If you have been following our journey, then you know we pride ourselves on bringing a custom fit solution for each of our association clients. We truly believe this is not a one size fits all world and value our clients’ unique culture and visions of the future. We also like to provide benefits over and above simply increasing revenue. We like data and lots of it. Here are a few things we do to ensure we have accurate, concise, and useful data to make the most of the experience.
Activating & onboarding a new advertising association client comes with lots of responsibility. We recognize that each client is unique in the products they have, where they want to grow and their future vision. It is imperative that we understand their business, create shared goals, develop collateral, and set up systems for managing various tasks and items. All of which, guide us in our recipe for success.
Bringing on a new association client, we have a comprehensive and detailed onboarding process. From years of developing and executing sales programs for associations, we know that setting project and revenue goals, working backward from major deadlines to create timelines, and applying a support model that includes the right resources, platforms, and infrastructure – are all vital. As critical as each are, none are the #1 key ingredient, however, in our recipe for success.
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