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The Non-Dues Recipe for Success: Part 2 – Activation & Onboarding

Activating & onboarding a new advertising association client comes with lots of responsibility. We recognize that each client is unique in the products they have, where they want to grow and their future vision. It is imperative that we understand their business, create shared goals, develop collateral, and set up systems for managing various tasks and items. All of which, guide us in our recipe for success.

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The Non-Dues Recipe for Success: Part 1 – Achieving Early Lift

Bringing on a new association client, we have a comprehensive and detailed onboarding process. From years of developing and executing sales programs for associations, we know that setting project and revenue goals, working backward from major deadlines to create timelines, and applying a support model that includes the right resources, platforms, and infrastructure – are all vital. As critical as each are, none are the #1 key ingredient, however, in our recipe for success.

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Welcome Back In-Person Events! Key Updates for Popular Conference Locations

Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.

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5 Unique Sponsorship Ideas For Your Next Conference

With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.

Here are 5 unique sponsorship opportunities to consider as you start the planning process.

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[PODCAST] PAI President Pat Wilson on ‘6 Degrees of Associations’

ICYMI, The Profitable Association Inc. President Pat Wilson was recently featured on the podcast “6 Degrees of Associations” with Lucas McCann of Advancea and Erin Keating of Rudder Media to discuss how to be “intentional, inclusive and exclusive” with the health of associations when it comes to non-dues revenue. 

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