Our experienced exhibit sales associates will work closely with your team to achieve your goals and grow your revenue. We implement exhibitor marketing and sales plans that are customized to your audience. We conduct an integrated approach to sales, matching the industry calendar with the association’s marketing areas to maximize the effectiveness of telemarketing and in-person meetings.
In addition, PAI offers value-added services such as:
Prospect database development • Strategic recommendations for revenue-generating event components • Creative direction on marketing collateral
We make industry prospects understand that your outlet is the key to their success. PAI customizes a plan for each client and market sector, focusing on the target “List,” “Offer,” “Look/Media”, and “Time/Timing” in relation to goals and a budget. The common denominator in each of our successful advertising sales campaigns is that packages and rates mix with a healthy value equation, and then corresponding prospect markets are targeted with compelling offers so that both advertiser and organization benefit.
If your existing efforts just need a little extra oomph to deliver big results, PAI can provide a “Super-Consultative” Sales Solution and serve as sales representative, providing “sales horsepower” that seamlessly integrates into your current marketing structure.
PAI can work with your association to assess the technology platforms and goals for your virtual trade show, conference, event, or demo-days. We can also help you plan the processes to execute and integrate digital events, making it an easy transition for the association, the sponsors/exhibitors, and the members/attendees.
Monetize digital events and sponsorships • Technology platform neutral • Digital marketing, sales and sponsorship development/ transition • Complement or integrate seamlessly with in-person conferences, trade shows, etc.
We work with your team to create a package of sponsorship opportunities, develop pricing and sell the sponsorships.
Whether you use sponsorships currently, or are exploring the possibility, we design packages that deliver value to the exhibitors who want to take their visibility among your members to the next level.
Selling continuing education programs or other products? We can evaluate your sales strategy and provide recommendations for effective campaigns or execute a sales program around those areas as well. Our integrated approach can transform your association’s total sales needs into real revenue results you can use to advance your mission.
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