By now, you’d have to have been living under a rock to have not heard of ChatGPT, the artificial intelligence program that can generate content in a conversational format. For good or for bad, this open-source software has forever changed the way marketers, educators, and business professionals alike approach the art of content creation.
Yet one area in which ChatGPT surprisingly hasn’t picked up too much steam yet is among associations and non-profit organizations. Because ChatGPT is free to use (a paid version with a nominal monthly fee is in beta version for those wanting more access), leveraging the technology into your current operations can actually boost your organization’s non-dues revenue streams in an extremely cost-effective manner.
Don’t believe me? Well, here are 5 ways your organization could potentially benefit #PowerUpYourRevenue by using ChatGPT:
1. Personalized Product Recommendations
Does your organization use an online store to sell merchandise or reports/publications etc.? By connecting ChatGPT to your current Livechat system, ChatGPT can make recommendations for relevant products based on your members’ past search histories and preferences. In turn, they’ll be more likely to make a purchase.
2. Automatic Upselling & Cross-Selling
Along the same lines as #1, ChatGPT can use your members’ search history & saved preferences to make suggestions about their future purchases. This can be in the form of upselling a membership to one with benefits better meeting their specific needs, or suggesting a relevant sponsorship or exhibitor package to someone registering for your next Annual Meeting.
3. Dynamic Pricing
Are there specific sponsorships for your next event selling like hotcakes? Or maybe you only have limited availability for an upcoming paid webinar, or a finite number of signed copies of a resource book in your official store?
With ChatGPT, your organization can implement dynamic pricing strategies based on demand and other factors. This way, you can better optimize your sales efforts and further grow your non-dues revenue without too much heavy lifting.
4. Targeted Advertising
It’s relatively common for associations these days to incorporate some form of digital advertising into their non-dues revenue portfolio. To me, this is one of the most interesting ways that ChatGPT can maximize your association’s non-dues revenue.
Think of it as a big retargeting campaign but with member data instead of site visits. If ChatGPT picks up on the fact that a member or prospect has expressed interest in a specific topic, it can recommend that the user see ads from companies/organizations for relevant products & services to that topic.
As a result, the ads that your organization can display on its site will likely have higher click-thru rates & conversions, resulting in increased sales for the advertiser and the ability for you to increase your rates.
5. Chat-Based Customer Service
Probably the most innate of all the methods listed, ChatGPT can be a valuable addition to your customer relations efforts.
By adding ChatGPT to your existing efforts (LiveChat or otherwise), you’ll be able to offload many of the more basic service requests asked by members & prospects — freeing up your dedicated support team to handle more complicated matters. ChatGPT can even provide support for eCommerce matters, making it a no-brainer for improving your organization’s overall customer support efforts.
So how can I get started?
As already noted, ChatGPT is a free software program (although a paid subscription option exists for those wanting priority access to new features & priority response times). To add ChatGPT to your current marketing efforts, you’ll need to obtain an API key from OpenAPI as well as use a chatbot platform that integrates with ChatGPT.