3 Mistakes Association Event Organizers Make and How to Fix Them

Too many associations fall victim to the same three mistakes with their event planning process, resulting in lost time, money, and wasted growth opportunities.
Learn how to identify and correct these three common mistakes so your organization’s next event can be stronger and more profitable.
Non-Dues Revenue Best Practices: Email Marketing & Social Media
Email and social media marketing are often under-utilized tools for growing association non-dues revenue. Following are some best practices to keep in mind when it comes to your email marketing & social media marketing programs.
Building a Sustainable Non-Dues Revenue Program
Non-dues revenue and sales programs are opportunities for “found money” that can support association programs and deliver value to members. Enlisting a partner/expert to manage and execute can help associations overcome significant inherent challenges versus trying to do it all internally.
5 Ways Your Association Can Use ChatGPT To Boost Its Non-Dues Revenue
Curious about how the AI-powered software program can power up your non-dues revenue efforts? We’ve got you covered!
[PODCAST] PAI President Pat Wilson on ‘Association Transformation’
ICYMI, The Profitable Association Inc. President Pat Wilson was recently featured on the podcast “Association Transformation” with Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated to alternative income formulas for modern membership organizations.
5 Distinctive Raffle Items for Your Next Event
Let’s face it, we’re all guilty of using the same few raffle items to lure conference attendees to learn more about our products/services and sign up for our mailing lists. So why not try something unique and different next time you’re at an Association event to help you stand out and further increase your prospecting potential?
Here are 5 distinctive raffle items you can use to make waves at your next conference or trade show.
5 Underrated Cities For Your Next Annual Convention
The good news is that in-person conferences are back, and they’re here to stay.
The bad news is that associations keep reverting back to the same tried-and-true locations for their annual events.
How drip marketing can boost your non-dues revenue efforts
They’re simple to make, cheap to create, and can provide a ton of value to your association.
Perspective from the Newbie: This team goes the extra mile!
In a day in age where many of us seek to find community and commonality, one experience holds true as something ALL of us have been through – That is, at some point we were the new kid, newbie, even NOOB if you prefer.
The Non-Dues Recipe for Success: Part 3 – Data is Delicious
If you have been following our journey, then you know we pride ourselves on bringing a custom fit solution for each of our association clients. We truly believe this is not a one size fits all world and value our clients’ unique culture and visions of the future. We also like to provide benefits over and above simply increasing revenue. We like data and lots of it. Here are a few things we do to ensure we have accurate, concise, and useful data to make the most of the experience.