[PODCAST] PAI President Pat Wilson on ‘Association Transformation’
ICYMI, The Profitable Association Inc. President Pat Wilson was recently featured on the podcast “Association Transformation” with Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated to alternative income formulas for modern membership organizations.
5 Distinctive Raffle Items for Your Next Event
Let’s face it, we’re all guilty of using the same few raffle items to lure conference attendees to learn more about our products/services and sign up for our mailing lists. So why not try something unique and different next time you’re at an Association event to help you stand out and further increase your prospecting potential?
Here are 5 distinctive raffle items you can use to make waves at your next conference or trade show.
5 Underrated Cities For Your Next Annual Convention
The good news is that in-person conferences are back, and they’re here to stay.
The bad news is that associations keep reverting back to the same tried-and-true locations for their annual events.
How drip marketing can boost your non-dues revenue efforts
They’re simple to make, cheap to create, and can provide a ton of value to your association.
Perspective from the Newbie: This team goes the extra mile!
In a day in age where many of us seek to find community and commonality, one experience holds true as something ALL of us have been through – That is, at some point we were the new kid, newbie, even NOOB if you prefer.
The Non-Dues Recipe for Success: Part 3 – Data is Delicious
If you have been following our journey, then you know we pride ourselves on bringing a custom fit solution for each of our association clients. We truly believe this is not a one size fits all world and value our clients’ unique culture and visions of the future. We also like to provide benefits over and above simply increasing revenue. We like data and lots of it. Here are a few things we do to ensure we have accurate, concise, and useful data to make the most of the experience.
The Non-Dues Recipe for Success: Part 2 – Activation & Onboarding
Activating & onboarding a new advertising association client comes with lots of responsibility. We recognize that each client is unique in the products they have, where they want to grow and their future vision. It is imperative that we understand their business, create shared goals, develop collateral, and set up systems for managing various tasks and items. All of which, guide us in our recipe for success.
The Non-Dues Recipe for Success: Part 1 – Achieving Early Lift
Bringing on a new association client, we have a comprehensive and detailed onboarding process. From years of developing and executing sales programs for associations, we know that setting project and revenue goals, working backward from major deadlines to create timelines, and applying a support model that includes the right resources, platforms, and infrastructure – are all vital. As critical as each are, none are the #1 key ingredient, however, in our recipe for success.
Welcome Back In-Person Events! Key Updates for Popular Conference Locations
Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
5 Unique Sponsorship Ideas For Your Next Conference
With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.
Here are 5 unique sponsorship opportunities to consider as you start the planning process.
