6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
Kick-start Your Association’s Sales Program with Financial Discovery
When was the last time you went line-by-line through your advertising or exhibit sales records? Maybe you feel it’s not necessary. The numbers look reasonable. No one is complaining. Everyone thinks they have their financial house in order, until they find out they don’t. Maybe the person in control of exhibit sales, for example, just […]
