Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.
Here are 5 unique sponsorship opportunities to consider as you start the planning process.
Chances are you’ve attended at least one virtual “happy hour” over the last six months. Perhaps it was a “virtual lunch” or “virtual breakfast” instead.
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
Is 2020 the year that you resolve to improve your organization’s exhibition and sponsorship sales? Whether you’re on pace to exceed last years’ revenue levels or struggling to find new vendors, The Profitable Association has some helpful suggestions so you can kick-start your sales and start the new decade off on a high note!
One of the keys for hosting a successful, growing annual conference is to keep your sponsors and exhibitors coming back year after year. After all, the cost for converting a new sponsor or exhibitor can be as high as five times that of retaining a current one.