Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
Sometimes the outcome of challenging times comes good. New thinking, new opportunities, and new results!
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
Legendary Coach Don Shula passed away on Monday at the age of 90. After a fine playing career in the 1950s, he was named head coach of the Baltimore Colts at just 33 years of age – the youngest in NFL history at the time. He went on to win more games than any coach in the league’s history – 347 victories in all over both regular season and playoffs – including six appearances and two Super Bowl championships. His storied 1972 Miami Dolphins championship squad is still the only team in NFL history to go undefeated through an entire season.
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
