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Case Study

American Society of Association Executives (ASAE)'s Virtual Demo Days


Profitable Association Inc. was asked by the American Society of Association Executives (ASAE) what were we hearing about virtual event platforms. The answer: “A lot!” Emails, invitations to webinars, demos, Zoom calls, etc.

A formal market analysis we conducted internally showed that more than twenty-five companies were focused on virtual events — if they hadn’t fully pivoted to them already. And they were coming at it from many directions and legacy positions: from AMS, LMS, EMS, Marketing Automation, Community, Event Planning, and other places. It was and is clear: Solution providers are moving quickly to address the needs of associations whose live events are canceled and may never be the same.

In response, PAI helped ASAE develop a series of “Demo Days” for Virtual Events that provide associations with an up-close look at solutions so they can be equipped to address taking events from in-person to virtual (or hybrid) now.

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