Menu
Profitable Association Inc. was asked by the American Society of Association Executives (ASAE) what were we hearing about virtual event platforms. The answer: “A lot!” Emails, invitations to webinars, demos, Zoom calls, etc.
A formal market analysis conducted internally showed that more than twenty-five companies were focused on virtual events — if they hadn’t fully pivoted to them already. And they were coming at it from many directions and legacy positions: from AMS, LMS, EMS, Marketing Automation, Community, Event Planning, and other places. It was and is clear: Solution providers are moving quickly to address the needs of associations whose live events are canceled and may never be the same.
In response, PAI helped ASAE develop a series of “Demo Days” for Virtual Events that provide associations with an up-close look at solutions so they can be equipped to address taking events from in-person to virtual (or hybrid) now. Since the initial launch, PAI has delivered dozens of sponsored Demo Day events as a monthly series integrated fully into an association virtual event platform.
Like many associations, ASAE has long-established programs, events, departments, and a large staff. Demo Days had to be planned, sold, promoted, and delivered on a fast-track schedule (in fact, in about 3 weeks from the drawing board to going live). Being nimble, responsive, and creative while executing a new type of event AND delivering with high value was the challenge. It was anticipated to be a one-day event including 8 solution sponsors, each having their opportunity to present to hundreds of association professionals.
Sometimes the outcome of challenging times comes good. New thinking, new opportunities, and new results!
Sign up today to receive our quarterly newsletter filled with exclusive content and information!