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6 Ways to Show Your Advertisers the Values of Print

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Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals.  If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]

Kick-start Your Association’s Sales Program with Financial Discovery

Business advisor meeting discusses the situation on a financial report in a meeting room.

When was the last time you went line-by-line through your advertising or exhibit sales records? Maybe you feel it’s not necessary. The numbers look reasonable. No one is complaining. Everyone thinks they have their financial house in order, until they find out they don’t. Maybe the person in control of exhibit sales, for example, just […]

5 Distinctive Raffle Items for Your Next Event

Let’s face it, we’re all guilty of using the same few raffle items to lure conference attendees to learn more about our products/services and sign up for our mailing lists. So why not try something unique and different next time you’re at an Association event to help you stand out and further increase your prospecting potential?

Here are 5 distinctive raffle items you can use to make waves at your next conference or trade show.

Welcome Back In-Person Events! Key Updates for Popular Conference Locations

Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.

Targeted Digital Advertising: The New Frontier for Association Event Sales

Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.

But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!

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