Revitalizing Print and Digital Advertising: CMAA’s Success Story with PAI
When the Club Management Association of America (CMAA) set out to strengthen its print and digital advertising revenue, they were looking for more than just a sales partner, they needed a team that understood the unique needs of their industry, could bring fresh energy to their media strategy, and act as a true extension of […]
6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
