Built on Trust: A 20-Year Partnership Driving Growth
“PAI is committed to making sure DBIA is successful. What this partnership has done is really, truly allowed us to be more collaborative as a whole. We put heavy emphasis on respecting what they bring to DBIA- over the last 20 plus years. They’re engaged like DBIA family, and it’s invaluable when you have relationships […]
Revitalizing Print and Digital Advertising: CMAA’s Success Story with PAI
When the Club Management Association of America (CMAA) set out to strengthen its print and digital advertising revenue, they were looking for more than just a sales partner, they needed a team that understood the unique needs of their industry, could bring fresh energy to their media strategy, and act as a true extension of […]
Success Story | How PAI Boosted ACTE’s Exhibit Sales
Success Story: How PAI Helped ACTE Increase Exhibit Sales by 50% in One Year “PAI was there when I needed them. They are a strong team member, and they have a good methodology in place to support your mission of growing exhibit sales.” –Glenda Paxton, Senior Director, Strategic Events, Association for Career and Technical […]
ASAE Demo Days – A New Revenue Stream to Transform Member Value and Engagement
ASAE’s Demo Days What began as a real-time response to a pandemic-era need has evolved into a sustainable slate of programs with a growing revenue stream for ASAE. With the onset of the global pandemic in March 2020, in-person events for associations were canceled for the foreseeable future. Conferences and events—both a significant source […]
6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
Kick-start Your Association’s Sales Program with Financial Discovery
When was the last time you went line-by-line through your advertising or exhibit sales records? Maybe you feel it’s not necessary. The numbers look reasonable. No one is complaining. Everyone thinks they have their financial house in order, until they find out they don’t. Maybe the person in control of exhibit sales, for example, just […]
