Built on Trust: A 20-Year Partnership Driving Growth
“PAI is committed to making sure DBIA is successful. What this partnership has done is really, truly allowed us to be more collaborative as a whole. We put heavy emphasis on respecting what they bring to DBIA- over the last 20 plus years. They’re engaged like DBIA family, and it’s invaluable when you have relationships […]
ASAE Demo Days – A New Revenue Stream to Transform Member Value and Engagement
ASAE’s Demo Days What began as a real-time response to a pandemic-era need has evolved into a sustainable slate of programs with a growing revenue stream for ASAE. With the onset of the global pandemic in March 2020, in-person events for associations were canceled for the foreseeable future. Conferences and events—both a significant source […]
6 Ways to Show Your Advertisers the Values of Print
Marketing experts have claimed for years that print’s days are over. The truth is, despite what you hear from naysayers, for many industries, print ads are still very effective for achieving certain marketing goals. If you are an association that continues to produce your industry magazines, you’ve likely faced more expensive paper and postage costs. […]
Welcome Back In-Person Events! Key Updates for Popular Conference Locations
Let’s face it: Zoom meetings and virtual conferences have their benefits, but they’re not the same as an in-person conference. And with states starting to relax – or rescind entirely – their lockdown restrictions and return thanks to the success of the Coronavirus vaccine rollout, many associations will be able to once again hold in-person events later this year.
5 Unique Sponsorship Ideas For Your Next Conference
With the COVID-19 rollout off to a rip-roaring start, the return to in-person events is closer than you’d think. In-person conferences and other large-scale events will be back in some form later this year, and it’s never too early to start thinking about unique sponsorship opportunities that’ll make your event stand out from all the others — while also powering up your non-dues revenue for 2021.
Here are 5 unique sponsorship opportunities to consider as you start the planning process.
3 Easy Ways To Monetize Your Virtual Happy Hours
Chances are you’ve attended at least one virtual “happy hour” over the last six months. Perhaps it was a “virtual lunch” or “virtual breakfast” instead.
Targeted Digital Advertising: The New Frontier for Association Event Sales
Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.
But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!
PAI Case Study: Emerging Stronger by Navigating Whitewater in an Uncertain Time
Our experiences from early in the pandemic continue to guide us proactively as we shape and deliver solutions during these “new normal” times.
The ‘New Normal’: 3 Tips for Resuming In-Person Events in a Post-COVID19 World
It’s no secret that the novel Coronavirus has changed the face of the event marketing industry both in 2020 and, potentially, for years to come.
The Prospect “Sprint” Roundup: Seeking a “Yes” or “No” – NOW!
We’ve all been at a stage in our sales cycle where we “cherish” names on a list.
