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[PODCAST] PAI President Pat Wilson on ‘6 Degrees of Associations’

ICYMI, The Profitable Association Inc. President Pat Wilson was recently featured on the podcast “6 Degrees of Associations” with Lucas McCann of Advancea and Erin Keating of Rudder Media to discuss how to be “intentional, inclusive and exclusive” with the health of associations when it comes to non-dues revenue. 

Targeted Digital Advertising: The New Frontier for Association Event Sales

Odds are you’re probably already using some form of targeted digital advertising to promote your association. You may have even spent some money on Facebook or Google to drive up registration sales for a past event or two.

But have you ever tried to use digital advertising to find new sponsors and exhibitors for conferences – both in-person and virtual? It’s a lot more effective than you think!